Samer Choucair

Crescent Enterprises | Director - CE Creates

Samer Choucair is a director of the “Creates” branch of Crescent Enterprises, responsible for identifying, assessing, and incubating innovative and sustainable start-up opportunities, including the launch of several projects focused on food and beverage (F&B), industrial clothing, energy efficiency, and e-commerce. He also oversees Crescent Enterprises’ entertainment subsidiary, Global Gumbo Group. Samer has more than 17 years of experience in start-ups across diverse industries and countries, from entertainment to F&B, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman, and Singapore. Prior to joining Crescent Enterprises in 2014, Samer was the Chief Operating Officer of Groupon Middle-East, where he was instrumental in building the company to its current leading market position. Earlier, he worked with Booz & Company’s Dubai office as part of the Financial Services and Private Equity practice. Samer is member of the Young Arab Leaders (YAL) organization and provides mentorship for start-ups both on a personal level as well as through competitions and universities. Samer holds a Bachelor of Commerce degree with a concentration in Finance and Entrepreneurship from McGill University. He also holds a Master of Business Administration from INSEAD.

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