In his career as co-founder of Sacoor, Salim has played a major role in defining the products that Sacoor Brothers sells through what today is a network of more than 100 stores across 13 countries in three different continents. Salim is responsible for the Production and the brand’s worldwide expansion, requiring him on different shop floors around the world in an effort to find innovative ways to improve sales. Along with his brothers, Salim won awards for his career such as the Golden Globe for Young Economist, the prize of Entrepreneurship from INSEAD, and was nominated three times for Ernest&Young World Entrepreneur of the Year. He is also a Harvard Alumni, having graduated from the School’s Families in Business and OPM programs.