Pierre has 30 years of advertising and marketing communications experience at IMPACT/BBDO Group MENA, 20 of which are in Senior Management. He served in various Boards and Executive Committees across the Group and Industry, namely as a leading member of IMPACT/BBDO MENA Higher Management and Senior Executive Committee and as a Porter Novelli EMEA Regional Advisory Board Member, elected by Porter Novelli Inc. Global Board. Pierre also founded 2 Specialist businesses: Belong Interactive, a digital services firm, providing integrated digital platform build, design and management as well as online marketing and engagement; and Mobibus, an innovation-led mobile technology company. He is an active investor and strategic contributor in start-ups and SMEs including roles as Shareholder & Board Director at Eureeca.com (the first online Crowdfunding-For-Equity platform in the MENA region), and Shareholder and Non-Executive Board Member in Nabbesh.com (the innovative skills and freelance marketplace). Pierre attended Notre-Dame De Jamhour and received his Masters in Marketing from Saint Joseph University.