Justmop, founded in 2015, is an on-demand managed marketplace that enables customers to find, book, pay for, and rate cleaning service providers in a hassle-free manner through their mobile phones. With more than 200K clients and 15K cleaners that complete more than 50K appointments every month, JustMop aims to bring transparency and digital transformation to the GCC’s highly fragmented and underutilized cleaning services market, valued at more than $2.5B.

Kerem Kuyucu studied Manufacturing Systems Engineering at Sabanci University with full scholarship in Istanbul and attended Babson’s Entrepreneurship program. After school, Kerem worked at Rocket Internet for several years as Entrepreneur-in-Residence and co-founder of “Carmudi’’ (a car classifieds site). Leveraging his experience in operations, Kerem later joined Foodonclick’s Saudi and Qatar operations as the Country Manager, which helped him gain expertise in regional expansion and product launch. He then co-founded Justmop with Ali Cagatay Ozcan after they realized a gap in the GCC market for reliable cleaning services.