Ironically enough, with 100+ tourism companies in Dubai, most all offer the same inauthentic, low quality experience filled with dune bashing (desert off-roading), subpar facilities, western food, and pan-Arab belly dancers. Platinum Heritage has brought tourism home, showcasing the true roots of Emirati and Bedouin cultures. By offering a truly authentic and premium experience in eight different languages, Platinum Heritage has differentiated itself from competitors, becoming TripAdvisor’s No.1 desert safari and securing its place in the $16.7B tourism industry in Dubai. In five years, the company has hosted hundreds of thousands guests and won four different awards.

Adam is group CEO of Platinum Heritage, a three-time World Travel Award-winning desert experience company. In 2016, he combined this experience with the world’s first ever Hot-Air Balloon based falconry demonstrations after they acquired Balloon Adventures in UAE. In 2018, They ventured into fun and engaging self-drive boating tours with Hero OdySEA, ranked the #1 boat tour in Dubai. Adam has a passion for creating unique, high quality and memorable experiences. He attended Griffith University where he recieved a BA in International Business/Tourism.