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Floward is an online flower and gifting company. Founded in 2017, the company’s mission is to “make sending flowers and gifts as enjoyable as receiving them”. Operating in the $4B highly fragmented and largely offline GCC flower market, Floward allows its 600K+ customers to send fresh flowers and gifts across 36 cities in the MENA region and, more recently, the UK. Based on its purely eCommerce model, the company has grown at a 160%+ CAGR over the past three years, has raised $34M to date, employs over 600 people, and has grown its monthly run rate by more than 30x over the past 2 years.
Abdulaziz is no stranger to entrepreneurship and the venture ecosystem. Prior to founding Floward, he co-founded Talabat, the largest food delivery platform in the Middle East, which was later acquired by Rocket Internet for $170M. He is also the
Co-Founder and Managing Partner of Faith Capital, a leading MENA-based private investment company. Additionally, he served as the Executive Vice Chairman of the Kuwait National Fund for SME Development from 2013-2017 and as the Vice Chairman for the Kuwait Foundation for the Advancement of Sciences from 2019-2021. He holds a degree in Information Systems and eCommerce from the University of Toledo and an MBA from the London Business School.
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