Sign up to receive new Scale-Up Insights episodes as soon as they’re released
Floward is an online flower and gifting company. Founded in 2017, the company’s mission is to “make sending flowers and gifts as enjoyable as receiving them”. Operating in the $4B highly fragmented and largely offline GCC flower market, Floward allows its 600K+ customers to send fresh flowers and gifts across 36 cities in the MENA region and, more recently, the UK. Based on its purely eCommerce model, the company has grown at a 160%+ CAGR over the past three years, has raised $34M to date, employs over 600 people, and has grown its monthly run rate by more than 30x over the past 2 years.
Abdulaziz is no stranger to entrepreneurship and the venture ecosystem. Prior to founding Floward, he co-founded Talabat, the largest food delivery platform in the Middle East, which was later acquired by Rocket Internet for $170M. He is also the
Co-Founder and Managing Partner of Faith Capital, a leading MENA-based private investment company. Additionally, he served as the Executive Vice Chairman of the Kuwait National Fund for SME Development from 2013-2017 and as the Vice Chairman for the Kuwait Foundation for the Advancement of Sciences from 2019-2021. He holds a degree in Information Systems and eCommerce from the University of Toledo and an MBA from the London Business School.
© 2022 Endeavor UAE
All Rights Reserved
Office G17, Building 15
Dubai Internet City, Dubai, UAE
Endeavor Global, Inc.
900 Broadway, Suite 301
New York, NY 10003
1 (212) 352-3200
Website by BRITEWEB